Customer Journey Funnel

Customer Journey Funnel

Date:2026-03-15

Awareness

Recognise need/problem

  • Emotions: Curiosity, Interest
  • Goals: Discover Solutions
  • Your goals: Get Your brand noticed

Consideration

Research & Compare

  • Emotions: Trust,hope, cautiousness
  • Goals: Evaluate options
  • Your goals: Answer questions, better content

Decision

Decide to Purchase

  • Emotions: Confidence, excitement
  • Goals: Choose the best option
  • Your goals: Prove to be best option

Retention

Use and Evaluate

  • Emotions: Satisfaction, loyalty
  • Goals: Maintain satisfaction
  • Your goals: Customer is active & engaged

Advocacy

Recommend and share

  • Emotions: Pride, enthusiasm
  • Goals: Share positive experience
  • Your goals: Customer referrals & testimonials
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