Aligning Your Goals with Actions for Growth
Why should you have a digital business strategy?
A digital business strategy is vital for planning online marketing activities to promote your business. Achievable goals need to be set to meet the strategy and tactics and activities made to achieve your plan.
Website that work for you
It begins with your website design – it should be professional and functional and linked to your CRM with Marketing Automation
- Your website - needs to do more than look nice, it has to be informative enough for new customers to be able to make purchase decisions and also be functional for lead generation.
- CRM System - Sales & Marketing can work well together with a good CRM system to track leads and communications
- Marketing Automation – manage your sales funnel and nurture your leads for better conversions
- Website analytics – by knowing what is happening you can learn, test and grow
- Keep your website safe with advanced cloud hosting and security services
Get organic traffic
Implementing SEO (Search Engine Optimisation) is critical for building organic traffic. This will give your website more visibility on Google and other search engines. We can help you here with on-page and off-page SEO.
Your content marketing plan
Firstly, you need to know who you are really wanting to market to, and their pain-points and desires. When this is clarified, we will then create an integrated content marketing plan with consistencies across all touch-points. Assets include:
- Website design and special landing pages - all linked to your CRM System with Marketing Automation
- Copywriting for blogs, eDMs and newsletters
- Video marketing
- Social media advertising including Facebook, LinkedIn and other channels
- Social media posts and a social media calendar
- Search Engine Marketing (SEM)