
Define your marketing brand strategy and create a framework for building your brand for future growth
“This is the modern and technically sophisticated way to have a marketing strategy workshop” – R.Young CEO
Benefits of the Online Strategy Framework Workshop
This program builds on the Digital Engagement Program, which has defined your customer segments, showing your 2 customer personas and a ‘Business Model Canvas’ summary on a page, showing what is happening in your business and what is not in alignment.
We start by exploring your strengths and weaknesses and what are the emerging external threats and opportunities. Followed by looking at your Brand Positioning and reviewing one of your recent campaigns.
By doing this SWOT analysis we can
- Build on your strengths i.e. what you are good at
- Address weaknesses i.e. areas for improvements
- Look at what opportunities are happening around you that your could be taken advantage of and
- Be on-guard to deter threats
Brand positioning review and new marketing framework
- Tone of Voice – how does the business portray itself, what is its vibe? We look at how it is now and how you would like it to be perceived in the future
- Are you promoting the your Brand USP (Unique Selling Proposition) and your true strengths? We look at your current positioning and how you could improve on this
- How do your top 3 competitors differ from you?
- Website - we will review your website and give you feedback and options for moving forward
- Your look, feel and content, needs to be in sync across all touch points for an effective customer journey. We will review your marketing collateral and recommend any changes that should be made
Marketing Campaigns
- We will review a recent campaign that you have done and discuss how it has or hasn’t worked for you
- We can leverage on accomplishments and lessons learned
- With these insights, we can provide recommendations for better outcomes by including mixing branding, content marketing, digital marketing, social media and traditional marketing